CAMPAIGNING AGAINST BAD EXCUSES
A satirical campaign targeted towards those who do not donate blood. Focused on the excuses we found to be most common, and satirizing the potential donors by comparing them to people whose job it is to save lives.
We knew, that people knew why they should donate blood. So how do you get them to do it? We found, that by creating a memorable and shareable campaign, we could stay fresh in people’s mind.
I was primarily concerned with ideation, visualization, script, animation, sound design and execution
Created with my former classmate Julie Sadolin
Our concept and pitch
The product